We are proud to announce the beginning of a strategic collaboration between RSB SPORTS LAB and WEMountain, an innovative international platform dedicated to making mountain sports safer through education, prevention and knowledge sharing.

At RSB SPORTS LAB, we believe that sport has the power to inspire, unite and create a positive impact far beyond competition. Supporting organisations that make a meaningful contribution to athletes, communities and society has always been part of our philosophy.

This is exactly why we are excited to support WEMountain on its mission. Founded by freeride pioneer Dominique Perret, voted “Best Freeride Skier of the Century”, WEMountain has brought together an exceptional international network of mountain professionals, scientists, guides, educators and world champions with one common
objective: helping people make better decisions before they enter potentially dangerous situations in the mountains.

Sebastian Albert | CEO, RSB SPORTS LAB
“From the very beginning, it became clear that WEMountain is much more than a platform—it is a mission driven by people who genuinely care about making a difference. At RSB SPORTS LAB, we are proud to support initiatives that have a lasting impact on athletes and communities. If education can help even one person avoid a life-changing accident in the mountains, then this partnership already has a purpose worth pursuing.”

Felix Fauner | CMO & Head of Sports, RSB SPORTS LAB
“One conversation with Dominique has stayed with me ever since we first discussed a potential collaboration. He explained that the world’s best avalanche safety equipment, whether avalanche airbags, avalanche transceivers, avalanche probes, snow shovels or other rescue equipment becomes essential only after an avalanche has already been triggered. Their purpose is to help save yourself and others once the danger has already become reality.

WEMountain approaches mountain safety from a fundamentally different perspective. Its mission is to educate outdoor athletes, skiers, snowboarders, mountaineers and backcountry enthusiasts before they find themselves in such situations. By improving knowledge, risk awareness and decision-making, WEMountain aims to prevent dangerous situations from occurring in the first place.

For me personally, this was a powerful insight. As someone who has spent his professional life in international sport, I am genuinely proud to support, for the first time in my career, a platform whose mission is not only to improve sport but to help protect lives, families and entire mountain communities. I also want to wish Dom and the entire WEMountain team continued success in pursuing a mission that benefits our industry and outdoor enthusiasts around the world like very few initiatives can.

On a personal level, I have greatly enjoyed getting to know Dom over the past weeks. His passion, authenticity and vision have made every conversation inspiring, and I feel honoured to work alongside someone who has been officially recognised as the Best Freeride Skier of the Century.”

Dominique Perret | Co-Founder & CEO, WEMountain
“Today, education doesn’t just save lives and reduce accidents, it also helps protect our environment by encouraging more responsible behaviour. Above all, it is the key to preserving our essential space of freedom. Without education, there is no lasting freedom. That’s why WEMountain’s mission is to work only with partners who share this global vision and our core values. We’re truly delighted to find these values in Felix and Sebastian, and to open this new chapter of collaboration with them.

We’re convinced this partnership will be a real success and will help us drive our mission forward: enabling riders, brands, destinations, ski schools, guide offices and all new partners who want to join this cause to move confidently into the future, for us, for our children, and for the generations to come.”

Together, we look forward to creating meaningful partnerships with organisations that share our belief that the future of outdoor sports is built on education, responsibility, innovation and prevention. Because the best rescue is the one that never has to happen.